At Floruisse, we believe comfort is power. We believe in luxurious ease. And we definitely believe in slipping into something that makes you feel like you’ve got it all handled. Whether that’s sipping tea in a robe, strutting through your to-do list in a jumpsuit, or yes... yes, even wearing joggers. (More on that later. Spoiler: “Spring/Summer… September… possibly…”)
So let’s get into it: modal. What it is, why we love it, and why you might just become obsessed once you feel it.
So, What Is Modal?
Modal is a semi-synthetic fabric made from beech tree pulp. That’s right, trees. But before you go imagining stiff bark and scratchy textures, let us assure you: modal is the total opposite. This fabric is smooth, slinky, and light-as-air. It’s often called a “luxury textile” because of its ultra-soft feel, silky drape, and gorgeous durability.
Technically speaking, modal is a type of rayon, but it’s been engineered to be stronger, stretchier, and much more breathable. So while it might belong to the same family as viscose or lyocell, modal is the cool cousin who shows up with a fresh manicure and a sense of humor. Naturally.
From Tree to Tee (or Robe, or Jumpsuit, or… Joggers)
Modal starts with sustainably harvested beech trees which are most often grown in Europe. Then they are pulped into a thick slurry and then spun into fibers. The process requires fewer chemicals and significantly less water than traditional cotton production, which already gives it a one-up on many common fabrics. Not to mention: beech trees are self-propagating, meaning they require less artificial intervention and can regenerate naturally.
That’s a big deal in the world of fashion, where fast trends have long left a heavy footprint. At Floruisse, we’re always asking, “What’s the kindest choice we can make for your skin, your soul, and the planet?” Modal hits all three.
Sustainability: More Than a Buzzword
We’re not interested in empty words. Sustainability at Floruisse means longevity, ethics, and softness that doesn’t hurt the earth.
Here’s why modal earns a gold star in our book:
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Water-wise: Modal production uses up to 20x less water than cotton. (Yes, you read that right. TWENTY.)
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Biodegradable: When modal has finally lived its full, long life, it breaks down far more gracefully than synthetic fabrics like polyester.
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Low-impact dyes: We pair modal with dyes that are gentle on skin and safer for waterways.
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Durability = less waste: Modal doesn’t shrink, moves with your body, and resists fading. So, you keep it longer, wash it less, and love it more.
The Feel-Good Factor
We know it’s not just about sustainability (though that’s a major yes). It’s also about how it feels.
Modal is:
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Buttery soft: but never clingy.
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Breathable: because hot days happen, and we don’t judge.
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Strong and stretchy: it holds its shape, hugs in all the right places, and keeps looking fresh.
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Color-holding: your deep blacks stay black, which says a lot compared to their fading cotton cousins.
Whether you're lounging, layering, or living your best life, modal moves with you.
Floruisse Staples, Now in Modal
We couldn’t keep all this luxurious softness to ourselves, so we made sure to infuse our collection with it. Here’s where you’ll find modal in the Floruisse world:
1. The Modal Robe: Christine Kimono Style Robe
There’s robe life... and then there’s Floruisse robe life. Our modal robe is flowy, flattering, and mid-weight. Baby loop-terry gives you coziness and luxurious drape.
Whether you're winding down after a long day or channeling your inner Old Hollywood glam in the morning, our modal robe is a hug you can wear. Bonus? It travels like a dream.
2. The Modal Jumpsuit: Georgina Lace Trim Jumpsuit
If modal is luxury, our jumpsuit is a power move in disguise. It’s soft enough to nap in, and polished enough for outside errands that doesn't scream 'I'm in my PJ's!!" Just effortless elegance that moves with you.
Pair it with sneakers for a grocery run or heels for a rooftop spritz. Either way, you’re winning.
3. The Modal Joggers: Elie Jogger
Now listen. We can’t mention joggers without paying homage to the queen of Real Housewives side-hustles herself: Shereé Whitfield.
“Joggers… you know, more lifestyle… "
And just like that, joggers entered the cultural lexicon.
Well, at Floruisse, our joggers are just as real. They’re here. They’re soft as clouds, stylish enough for brunch, and supportive enough for a Netflix marathon or a midnight snack run. These aren't your ex's sweatpants; these are elevated, drop-crotch joggers that you can dress up or down.
We took the best parts of loungewear, dialed up the luxury, and gave them a waistband that doesn't cut into your soul. You're welcome.
Modal for All
Our vision has always been to design for everyone and modal helps us do that better. Its stretch and resilience mean we can offer pieces that move with your body without compromising style or structure.
Whether you’re tucking, lounging, strutting, or somewhere in between, modal wraps around you like it was made just for you. Because honestly? It was.
Why We Keep Choosing Modal
We could’ve chosen anything. Cotton. Linen. Even silk. But we came back to modal again and again for a reason: it’s beautiful, conscious, and truly built to last.
It’s also unapologetically soft — and if you’ve been following us for any amount of time, you know we’re here for softness and strength. Modal embodies both.
So next time you slide into one of our modal robes, jumpsuits, or joggers, take a second to really feel it. There’s care in every thread, intention in every drape, and a quiet revolution in every wear.
TL;DR? Here’s the Vibe:
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Fabric: Made from beech trees, aka forest-to-fit.
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Sustainability: Low water usage, biodegradable, long-lasting.
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Feel: Cloud-like. Luxuriously light. Like butter, but fashion.
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In Our Collection: Modal Robes. Modal Jumpsuits. Modal Joggers (yes, those joggers).
Modal is more than a fabric, it’s a lifestyle. And at Floruisse, we’re designing for yours.
So go ahead. Wrap yourself in softness. Stay cozy, my friends!
